
Hey there,
I’m Kat Clark.
I build product marketing and integrated marketing functions for global platforms and mission-driven organizations. I’m currently VP of Marketing at Wayfinder, where I own marketing, organic/paid growth, and communications for an education platform serving school communities globally, and I run Teachers in Their Power, a storytelling project that amplifies teachers’ voices.
Previously, I pitched, built, and led the product marketing team for Apple Learning Coach — a new global professional learning program — from a blank page through international rollout, scaling to 500K+ students and 20K teachers across eight global regions in the first year.
I’ve spent my career building marketing functions from the ground up: as the first marketing hire at Landed, as a fractional CMO for early-stage edtech startups like Schoolfundr and TeachFlows, and through early roles at schools including Khan Lab School and Red Bridge Education.
I’m especially drawn to work that touches teacher advocacy, ethical AI, and purpose-driven learning — commitments that show up in my day job and in Teachers in Their Power.
I believe the most impactful leaders are those who prioritize the growth and well-being of their team, and I value integrity and anyone who empowers others to contribute meaningfully to the collective good.
Teachers in Their Power is seeking collaborators, grants, and partnerships to help change the narrative about the teaching profession. Please reach out if you’d like to connect!
Founder, launch team, or first marketer at…
Apple Learning Coach, Teachers in Their Power, Schoolfundr, Wavio, Red Bridge Education, Landed, Khan Lab School
Education
M.B.A. U.C. Berkeley, Haas School of Business
Diversity Scholar, Beyond Yourself Fellow, Commencement Speaker
B.A. Swarthmore College
Frank Solomon Art Prize, Philip Evans Scholarship for leadership and integrity
Photography T.A., Manager of the Media Center, Editor of The Daily Gazette
Storytelling
My work has been featured in publications like Edutopia, The San Francisco Business Times, The Huffington Post, and Education Dive. I’ve written hundreds of articles and communications on behalf of schools, nonprofits, and social impact startups – and thousands of social media posts as the voice of many organizations. At Apple, I led creation of the Apple Learning Coach course from concept to launch.
Press & Media
My work and the organizations I’ve built brand for have been featured in national and global press, including Forbes, NPR, The Economist, Voice of America, CBS News, and K-12 Dive — plus in-depth features on the schools and companies I’ve led marketing for, from a quoted profile in K-12 Dive on Khan Lab School’s approach to education, to national tech coverage in TechCrunch of a company milestone at Landed.
- The Economist — Technology Is Transforming What Happens When a Child Goes to School
- K-12 Dive — The School That Khan Built
- NPR — From YouTube Pioneer Sal Khan, A School With Real Classrooms
- Voice of America — Experimental School Has No Homework (includes video)
- CBS News — Khan Academy Expands Its Digital Education to Preschoolers
- TechCrunch — Landed Raises $7.5 Million Series A to Help Teachers Buy Homes
- Apple Newsroom — Apple Announces New Coaching Program for Educators
Public Speaking
Social Media
- I’ve run social strategy and content in seven full-time roles, plus contract and volunteer work
- Independent project: Teachers in Their Power
- See additional samples of my social media work
- At Wayfinder, I led an influencer partnership with poet Yung Pueblo that reached 120K organic views on Instagram within 24 hours
Multimedia & Photography
One of many videos I directed for Apple can be found here.
This TeachFlows video features my script and voice, and here is the first video I created for Wayfinder (idea, storyboard, and direction).
Photography clients include the Wharton School, Entrepreneur Works, Rainforest Action Network, and Vida Verde Nature Education. Certifications include Storytelling for Influence from IDEO U. Images below are samples of my solo work, and I specialize in K-12 photography.















Contact
To reach me, please fill out this form or send me a message on LinkedIn.