If you found me through Teachers in Their Power, you probably know that I don’t make a living from it. So more and more, I provide marketing and storytelling services to mission-driven organizations.
I was formerly a senior manager on the Worldwide Product Marketing team at Apple. I specialize in content creation and learning experience design in addition to marketing strategy, and I have a strong knowledge of educational trends and topics that enhances my work in the education space. I’ve helped launch several edtech companies, and I’ve been the first marketer at a number of schools, nonprofits, and social impact startups.
You can hire me as an hourly consultant, on a project basis, or as a fractional CMO.
Consulting
Hourly
Rates start at $100/hour, depending on needs
- Marketing or storytelling training
- Social media strategy
- HubSpot workflows
- Figma reviews
- Learning experience design (LXD) critiques
- Website and SEO improvements
- Influencer partnerships
- Final eyes on assets
- Consultations with your team
- “Please help me understand this marketing concept…”
- “How would this land with an audience of educators?”
- “How would you solve this marketing problem?”
Projects
Fixed price
For projects with clear start & end
- Marketing assets
- Pitch decks and presentations
- Website audit with recommendations on how to improve
- Photography
- Reels, TikToks, and social campaigns
- Detail-oriented copyediting to level up your content
- “Can you turn this jumble of notes into a blog post?”
- “Can you come to this event and produce a ton of content about it?”
- “Please turn this very long video into something people will watch.”
Fractional CMO
Ongoing partnership
Marketing leadership for startups
- Ideal for early-stage edtech startups who aren’t ready to hire a full-time CMO
- Professional marketing leadership and best practices at a critical stage in your organization’s growth
- I focus on your immediate needs and the best use of your resources (on any budget)
- Management of freelancers
- Brand messaging, positioning, marketing assets, acquisition and lead gen, analytics, social media, and more
Qualifications:
11 years of full-time marketing experience
M.B.A. from U.C. Berkeley, Haas School of Business
B.A. from Swarthmore College in English and studio art (photography/video)
Certifications: Storytelling for Influence from IDEO U, Foundations of Virtual Instruction from UC Irvine, HubSpot Inbound Marketing, Google Analytics
Social media expertise:
Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, Vimeo, YouTube
Technology skills include:
Adobe Creative Suite, Apple devices & apps, Asana, Canva, Constant Contact, Descript, Drupal, Final Cut Pro, GoDaddy & similar hosting tools, Google Ads, Google Analytics, Guru, HTML/PHP, HubSpot, Joomla, LMS (Canvas, Blackboard, etc.), MailChimp, Meta Business Suite (Facebook and Instagram Ads), Microsoft Office, Miro, SEO, Slack, SQL, Trello, WordPress, Zapier
I’m a quick learner, so our work doesn’t need to be limited to these tools.
Testimonials:
Interested?
Please complete this form, and I’ll follow up to schedule your free consultation.