KAT CLARK, DIRECTOR OF MARKETING AND COMMUNICATIONS

When creating content, I ask myself three questions:
1) Does this add value?
2) Is this enjoyable?
3) Does this inspire?

The best type of marketing doesn’t feel like marketing.
Let’s tell your story.


Expertise


A few of the skills and tools I use on a regular basis.

Facebook Ads & Pages

A/B testing. Promoting content to friends of fans. Promoting content to fans of competitors. Targeting audience interests and locations. Increasing page likes, post clicks, and user engagement.

 

Google Analytics

Tracking referrals from social media and other content marketing. Gathering data to determine ROI on social media campaigns. Utilizing Analytics reports for presentations and performance reviews.

HootSuite & TweetDeck

Scheduling social media posts. Creating a content calendar. Integrating apps. Reporting analytics. Wholistic view of all platforms.

 

Twitter Ads

Accelerating relevant follower growth. Promoting website traffic. Targeting audiences by interest or location. Analyzing post performance.