10 Ways to Describe My Approach

→ Human-centered

→ Emotionally resonant

→ Impact focused

→ Clear and concise

→ Highly accountable

→ Collaborative

→ Interdepartmental

→ Data-driven

→ Solution-oriented

→ Meticulously crafted

Kat Clark

Qualifications

→ Editorial experience in both marketing and journalism

→ Experience managing a team of writers

→ Exceptional project management skills

→ Experience teaching courses in journalism, video production, and photography

→ In-depth understanding of strategic planning processes

→ Experience presenting to trustees, founders, and key stakeholders

→ Strong relationship building and collaboration skills

→ Passion for understanding audiences

→ Experience managing sensitive information

→ Track record of self-driven work

→ Self-motivated to keep up with latest trends in content best practices across web, mobile, and print

Why Content Marketing?

→ Marketers who publish a blog are 13x more likely to have a positive ROI. (HubSpot)

→ 82% of consumers feel more positive about a company after reading custom content. (Demand Metric)

→ 74% of readers trust educational content from brands. (Kentico)

→ Kraft generates 4x more ROI through content marketing than through targeted advertising. (AdAge)

→ Three out of 4 marketers prioritize an inbound approach to marketing. (HubSpot)

→ Content marketing costs 62% less than traditional marketing. (Demand Metric)

 

Content Marketing vs. Traditional Marketing