Kat Clark

Communications and content strategy. Storytelling for social impact.

Marketing and communications for an increasingly visual world.

Kat ClarkI am a writer, photographer, videographer, graphic designer, and storytelling strategist dedicated to the education space. I believe in asking people what they want, listening to what they have to say, and taking action based on feedback from the local community. I’ve seen how mission-driven, emotionally resonant content leads to extreme growth.

I have successfully directed content marketing, internal communications, and social media strategy on behalf of numerous non-profit organizations. I am an experienced webmaster with four years of experience directing responsive website redesigns for organizations and 16 years of experience in web design. I have also written, edited, and photographed all content for a 50-page biannual magazine, and I am accustomed to repurposing content for all channels with SEO optimization. In my work, I carefully track campaign performance and monitor key performance indicators such as conversions, ROI, and traffic data. I am deeply self-motivated and self-taught, and there is nothing more fun for me than identifying a problem and executing a creative solution.

My passion for empowering students dates back to third grade, when I met with my principal to propose changes to the girls’ dress code. Since then, I’ve worked in marketing at four independent schools, helping communities identify their mission, branding, and data-driven plans for the future. I am passionate about education reform, servant leadership, and social-emotional learning, and I specialize in content marketing, brand management, website/graphic design, and digital storytelling. I’m originally from Racine, Wisconsin.

Diversity and inclusion are a priority for me in the workplace, and it’s important to me that the people around me feel known, acknowledged, and celebrated. I’ve worked closely with underserved communities in Chicago, West Philadelphia, Kiserian (Kenya), Lusaka (Zambia), and my hometown. It’s important to me that the work I do has meaning and a positive impact. I value community, compassion, creativity, decisiveness, empathy, equality, honesty, and joy.

I’m always growing, always curious, and always seeking a stronger narrative.

What can I do?

I have advanced skills in a wide range of software and media, including Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Audacity, Blackbaud, Blackboard, Canon and Nikon DSLR cameras, Constant Contact, CSS, Dreamweaver, Facebook Ads & Pages, Final Cut Pro, Flickr, FTP, Google AdWords, Google Analytics, Google Drive & Suite, Haiku, HootSuite, HTML, iLife, Instagram, Joomla, LinkedIn, Mac OS X, MailChimp, Microsoft Office, Moodle, Phanfare, Pinterest, PHP, SilverFast, SmugMug, Tumblr, TweetDeck, Twitter, Vimeo, WhippleHill, and WordPress. I also have limited experience with Avid and Rhino3D.

Adobe InDesign   Adobe Lightroom   Adobe Photoshop   Constant Contact   Dreamweaver   Facebook Ads   Final Cut Pro   Google Advertising   HootSuite   Twitter Advertising   WordPress

What do I do?

Chester Charter School for the ArtsI am the Marketing and Communications Manager at Khan Lab School, an independent school in Mountain View associated with Khan Academy. Our mission is to develop new, personalized practices that center around the student.

Previously, I was the Director of Marketing and Communications at Sea Crest School, where I was responsible for the short and long-term strategic plan for marketing. Our multimedia approach prioritized content marketing, and I created the school’s blog, e-newsletters, and social media channels. I managed the production and print schedule of institutional advancement publications, as well as daily internal and external communications on behalf of the school. My work included establishing consistency with school branding across all platforms; redesigning and managing the school’s website; publicizing events and working with reporters; creating and managing advertisements; producing videos and photographs; editing letters and speeches; collecting stories and testimonies; and acting as the school’s main point of contact for crisis communications.

→ Read more about my approach to content marketing and my social media experience.

Prior to my current position, I was the Assistant Director of Marketing and Communications at Moorestown Friends School, where I had the opportunity to produce a wide range of content for an ethical, mission-driven community. I edited the school magazine, created admissions and marketing materials, and maintained the school’s online presence and public website. I was the middle school video production teacher and the official school photographer. You can read my interview with Dear English Major here.

I was also the Program Officer for Health for America, where I helped manage and promote our innovative fellowship program for young professionals. Through HFA, I participated in design thinking exercises, 3D printing workshops, health and innovation conferences, and leadership training. I also handled our analytics, advertising, and social media.

I am a big fan of Mighty Writers in Philadelphia, where I taught three classes for students ages 10 to 17. I majored in English Literature and Studio Art at Swarthmore College and have previously worked with North Shore Country Day School, The Biography Channel, The Chicago Taskforce on Violence Against Girls & Young Women, and The Art Institute of Chicago. I have worked as a communications consultant for non-profits, including The Chester Fund for Education and the Arts and Higher Expectations for Racine County Youth, and I have over ten years of experience as a freelance photographer.

→ View my résumé on LinkedIn.

Education

Swarthmore College
B.A. English Literature; Studio Art

  • Frank Solomon Art Prize
  • Philip Evans Scholarship for leadership, integrity, intelligence, and a commitment to the larger community
  • Maine Media Workshops and College

  • Exploring Alternative Photographic Processes Course
  • Travel Photography Course with National Geographic Photographer Bob Krist
  • IDEO U
    Certification, Storytelling for Influence

    Google Analytics
    Certification, Analytics

    Swarthmore College